Product Photography jargon buster

Product Photography Jargon Buster

Throughout our website we use lots of terms relating to product photography. This product photography jargon buster will help you understand exactly what we’re talking about. All the words and phrases are in alphabetical order below. If you still have questions after reading this, use the contact form to get in touch. We’re always happy to talk you through anything you may need to know.


A type of business model that focuses on online sales. This goes hand in hand with your website and online shop.

High Resolution

An image that has high resolution is suitable for printing and displaying on large scales. The file size is usually too large to be suitable for use on a website.

Ideal Customer

The person you would sell to if you had the choice. This is an imaginary ‘perfect’ person that you can focus your marketing efforts on, with the intention of attracting real customers with similar traits to your business.

Mood Board

A visual representation of your business that is updated regularly.
Find out how to create a mood board for your business here.

Lifestyle Photography

A photography set up that uses a combination of props and settings to create a real world, relatable photograph.

Plain Backdrop

One colour backdrop with no patterns or props.


What you sell. This could be anything from physical items to a service.
The process of photographing your products. Both these terms are used throughout this website.

Web Size

An image that is web size is suitable for displaying on your website and social media accounts. It is not suitable for printing at any size.

Your Brand

The colours, text, style and name of your business. Your brand is what makes you stand out from your competitors, and helps to make you instantly recognizable to your customers.

Product Photography on White Background South Yorkshire